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Marketing aesthetics : the strategic management of brands, identity, and image

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Material type: Text

TextPublication details: New York, N.Y. : Free Press, 1997Description: 345Subject(s):

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HD59.2 S354M (Browse shelf(Opens below))	Available	209249

Total holds: 0

Previous			No cover image available	No cover image available	No cover image available		No cover image available	Next
Previous	HD59.2 R663C 2012 Corporate reputation : brand and communication /	HD59.2 R663C 2012 Corporate reputation : brand and communication /	HD59.2 S28I Image wars : protecting your company when there's no place to hide	HD59.2 S354M Marketing aesthetics : the strategic management of brands, identity, and image	HD59.2 S354M Marketing aesthetics : the strategic management of brands, identity, and image	HD59.2 Z352R Reputational risk : how to manage for value creation /	HD59.3 P428P Persuasive communication campaigns	Next

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