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Strategic brand management : creating and sustaining brand equity long term

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Material type: Text

TextPublication details: London : Kogan Page, 1998Edition: 2nd edDescription: 443 pSubject(s):

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Previous	HD69 .B7 K363N 2008 The new strategic brand management : creating and sustaining brand equity long term /	HD 69 .B7 K363N 2012 The new strategic brand management : advanced insights and strategic thinking /	HD 69 .B7 K363N 2012 The new strategic brand management : advanced insights and strategic thinking /	HD69.B7 K363S 1998 Strategic brand management : creating and sustaining brand equity long term	HD69 .B7 K444 Kellogg on branding : the marketing faculty of the Kellogg School of Management /	HD69 .B7 K444B The breakaway brand : how great brands stand out /	HD69 .B7 K444B 2008 Best practice cases in branding : lessons from the world's strongest brands /	Next

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