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The ad game : playing to win / G. Robert Cox, Edward J. McGee

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Material type: Text

TextPublication details: Englewood Cliffs, N.J. : Prentice-Hall, 1990Description: 226 pSubject(s):

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5823 C69A (Browse shelf(Opens below))	Available	90062

Total holds: 0

Previous				No cover image available				Next
Previous	HF5823 C352S Stunning advertising /	HF5823 C633T 10 ways to screw up an ad campaign : and how to create ones that work /	HF5823 C677P 2004 Provocateur : images of women and minorities in advertising /	HF5823 C69A The ad game : playing to win /	HF5823 D334A Advertising for dummies /	HF5823 D334A Advertising for dummies /	HF5823 D334A Advertising for dummies /	Next

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