Advertising worldwide : concepts, theories and practice of international, multinational and global advertising / Marieke de Mooij

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Material type: Text

TextPublication details: New York, N.Y. : Prentice Hall, c1994Edition: 2nd edDescription: 570 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5823 M664A 1994 (Browse shelf(Opens below))	Available	200508020001

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Previous	HF5823 M378B Buy this book! : understanding advertising and getting the most out of your advertising dollar	HF5823 M664A Advertising worldwide : concepts, theories and practice of international, multinational and global advertising	HF5823 M664A Advertising worldwide : concepts, theories and practice of international, multinational and global advertising	HF5823 M664A 1994 Advertising worldwide : concepts, theories and practice of international, multinational and global advertising /	HF5823 M664A 1994 Advertising worldwide : concepts, theories and practice of international, multinational and global advertising /	HF5823 M674A 2009 Advertising : principles & practice /	HF5823 M674A 2009 Advertising : principles & practice /	Next

Includes bibliographical references and index

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