Brand warfare : 10 rules for building the killer brand : lessons for new and old economy players / David F. D'Alessandro, with Michele Owens

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Material type: Text

TextPublication details: New York, N.Y. : McGraw-Hill, c2001Description: 185 pISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HD69 .B7 D343B (Browse shelf(Opens below))	Available	301020010019

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Previous	HD69 .B7 C676 Corporate cultures and global brands /	HD69 .B7 C724U 2003 The ultimate book of business brands : insights from the world's 50 greatest brands /	HD69 .B7 D343B Brand warfare : 10 rules for building the killer brand : lessons for new and old economy players /	HD69 .B7 D343B Brand warfare : 10 rules for building the killer brand : lessons for new and old economy players /	HD69 .B7 D343B Brand warfare : 10 rules for building the killer brand : lessons for new and old economy players /	HD69.B7 D357B 2016 Brand genius /	HD69 .B7 D363B Brands /	Next

Includes bibliographical references and index

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