Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh

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Material type: Text

TextPublication details: Fort Worth, Tex. : Dryden Press, c1998Edition: 6th edDescription: 777 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415.13 H877B 1998 (Browse shelf(Opens below))	Available	200205210140

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Previous	HF5415.13 H563M Management information for marketing and sales	HF5415.13 H57 Cases in marketing management : issues for the 1990s	HF5415.13 H644M Marketing planning : a global perspective /	HF5415.13 H877B 1998 Business marketing management : a strategic view of industrial and organizational markets /	HF5415.13 H877B 1998 Business marketing management : a strategic view of industrial and organizational markets /	HF5415.13 H877B 2004 Business marketing management : a strategic view of industrial and organizational markets /	HF5415.13 H877B 2004 Business marketing management : a strategic view of industrial and organizational markets /	Next

Includes bibliographical references and indexes

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