Marketing scales handbook : a compilation of multi-item measures / Gordon C. Bruner II, Paul J. Hensel

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Material type: Text

TextPublication details: Chicago, Ill. : American Marketing Association, 1992Description: 1315 pISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415.3 B786M (Browse shelf(Opens below))	Available	251020010029

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Previous	HF5415.3 B732C Cyberbranding : brand building in the digital economy /	HF5415.3 B786M Marketing scales handbook : a compilation of multi-item measures /	HF5415.3 B786M Marketing scales handbook : a compilation of multi-item measures /	HF5415.3 B786M Marketing scales handbook : a compilation of multi-item measures /	HF5415.3 B786M Marketing scales handbook : a compilation of multi-item measures volume III /	HF5415.3 B786M Marketing scales handbook : a compilation of multi-item measures for consumer behavior & advertising. Volume IV /	HF5415.3 B786M Marketing scales handbook : a compilation of multi-item measures for consumer behavior & advertising. Volume IV /	Next

Includes bibliographical references and indexes

3 v.

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