Promotion and marketing for broadcasting, cable, and the Web / edited by Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein

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Material type: Text

TextPublication details: Boston, Mass. : Focal Press, c2002Edition: 4th edDescription: 274 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HE8689.7 .M37 P765 2002 (Browse shelf(Opens below))	Available	200309190067

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Includes bibliographical references and index

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