Exploring marketing research / William G. Zikmund

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Material type: Text

TextSeries: The Dryden Press series in marketingPublication details: Fort Worth, Tex. : Dryden Press, c1997Edition: 6th edDescription: 739 p. : col. illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415.2 Z545E 1997 (Browse shelf(Opens below))	Available	200205220983

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Includes bibliographical references and index

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