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Marketing : an introduction / Philip Kotler, Gary Armstrong

By:

Kotler, Philip

Contributor(s):

Armstrong, Gary

Material type: Text

Text

TextPublication details: Englewood Cliffs, N.J. : Prentice Hall, c1993Edition: 3rd edDescription: 632 p. : col. maps, col. illISBN:

0135545935

Subject(s):

MARKETING

LOC classification:

HF5415 K674M 1993

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