How come your brand isn't working hard enough? : the essential guide to brand management / Peter Cheverton

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Material type: Text

TextSeries: If you're so brilliantPublication details: London : Kogan Page, 2002Description: 180 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HD69 .B7 C438H (Browse shelf(Opens below))	Available	200206270125

Total holds: 0

Previous	No cover image available	No cover image available						Next
Previous	HD69 .B7 C376E eBrands : building an internet business at baeakneck speed	HD69 .B7 C376E eBrands : building an internet business at baeakneck speed	HD69 .B7 C422C The cult of the luxury brand : inside Asia's love affair with luxury /	HD69 .B7 C438H How come your brand isn't working hard enough? : the essential guide to brand management /	HD69 .B7 C438H How come your brand isn't working hard enough? : the essential guide to brand management /	HD69 .B7 C438L Luxury brand management : a world of privilege /	HD69 .B7 C438L Luxury brand management : a world of privilege /	Next

Includes index

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