Strategic marketing / David W. Cravens

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Material type: Text

TextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass. : Irwin/McGraw-Hill, c2000Edition: 6th ed. , international edDescription: 752 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415.135 C728S 2000 (Browse shelf(Opens below))	Available	200207240029

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Includes bibliographical references and index

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