Kellogg on marketing / The Kellogg Marketing Faculty, Northwestern University ; Dawn Iacobucci, editor

Contributor(s):

Material type: Text

TextPublication details: New York, N.Y. : Wiley, c2001Description: 427 p. : illISBN:

Subject(s):

LOC classification:

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415 K444 (Browse shelf(Opens below))	Available	200303250009

Total holds: 0

Previous			No cover image available				No cover image available	Next
Previous	HF5415 J433V Valuable content marketing : why quality content is key to business success /	HF5415 J433V 2015 Valuable content marketing : how to make quality content your key to success /	HF5415 J434I Introduction to marketing, advertising and public relations	HF5415 K444 Kellogg on marketing /	HF5415 K444 Kellogg on marketing /	HF5415 K572T Test item file marketing : an introduction, third edition /	HF5415 K674M Marketing essentials	Next

Includes bibliographical references and index

There are no comments on this title.

to post a comment.

Storage	Name	Value	Expiration	Description
Cookie	CGISESSID	Session ID	Until logout or end of session	Session cookie
Cookie	KohaOpacLanguage	Language code	3 years	Stores the language the user selected, so the online catalog will appear in that same language the next time it is visited.
Cookie	form_serialized form_serialized_limits	Search terms and limits	End of session or when the advanced search page is accessed again.	jQuery cookie. Stores search terms and limits of the last advanced search. Set when an advanced search is submitted.
Cookie	search_path_code	ads (fewer) or exs (more)	End of session or when the advanced search page is accessed again.	jQuery cookie. Related to serialized_form* cookies. Stores if the advanced search form was used with 'More options' or 'Fewer options'.
Cookie	num_paragraph	Count of search options added	End of session or when the advanced search page is accessed again.	jQuery cookie. Used to store the number of created options when user selects 'More options' in advanced search to increase search boxes.
Cookie	bib_list	List of record IDs (biblionumbers) separated by /	End of session or until the cart is emptied.	Stores cart contents in the online catalog. Set when records are added to the cart for the first time.