Services marketing : integrating focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner

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Material type: Text

TextPublication details: Boston, Mass. : McGraw-Hill/Irwin, c2003Edition: 3rd ed. , international edDescription: 668 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HD9980.5 Z447S 2003 (Browse shelf(Opens below))	Available	200306270095

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Previous	HD9980.5 Y534 2000 Yield management	HD9980.5 Y534 2000 Yield management	HD 9980.5 Y686F From products to services : insight and experience from companies which have embraced the service economy /	HD9980.5 Z447S 2003 Services marketing : integrating focus across the firm /	HD9980.5 Z447S 2003 Services marketing : integrating focus across the firm /	HD9980.5 Z447S 2009 Services marketing : integrating customer focus across the firm /	HD9980.5 Z447S 2009 Services marketing : integrating customer focus across the firm /	Next

Includes bibliographical references and index

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