Consumer behavior and managerial decision making / Frank R. Kardes

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Material type: Text

TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2002Edition: 2nd edDescription: 457 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415.32 K372C (Browse shelf(Opens below))	Available	200307150033

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Previous	HF 5415.32 H693C 2013 Consumer behavior /	HF 5415.32 H693C 2013 Consumer behavior /	HF 5415.32 H693C 2013 Consumer behavior /	HF5415.32 K372C Consumer behavior and managerial decision making /	HF5415.32 K372C Consumer behavior and managerial decision making /	HF5415.32 L562B Brandwashed : tricks companies use to manipulate our minds and persuade us to buy /	HF5415.32 L682C 1993 Consumer behavior : concepts and applications	Next

Includes bibliographical references and index

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