Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller

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Material type: Text

TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2003Edition: 2nd ed. , international edDescription: 788 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HD69 .B7 K444S 2003 (Browse shelf(Opens below))	Available	200307310097
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HD69 .B7 K444S 2003 (Browse shelf(Opens below))	Available	200308210016

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Includes bibliographical references and index

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