Relationship marketing : management of customer relationships / Manfred Bruhn

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Material type: Text

TextPublication details: Harlow : Financial Times Prentice Hall, 2003Description: 289 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415.5 B783R (Browse shelf(Opens below))	Available	200308080043

Total holds: 0

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Previous	HF5415.5 B543C CRM unplugged : releasing CRM's strategic value /	HF5415.5 B543C CRM unplugged : releasing CRM's strategic value /	HF5415.5 B768C Creating the service culture : strategies for Canadian business	HF5415.5 B783R Relationship marketing : management of customer relationships /	HF5415.5 B783R Relationship marketing : management of customer relationships /	HF5415.5 B877C 2015 Customer relationship management : concepts and technologies /	HF5415.5 C366K Keeping customers for life	Next

Includes bibliographical references and index

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