Basic marketing research / Gilbert A. Churchill, Jr.

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Material type: Text

TextPublication details: Australia : South-Western/Thomson Learning, c2001Edition: 4th edDescription: 830 p. : ill. (chiefly col.)ISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415.2 C487B 2001 (Browse shelf(Opens below))	Available	200308130076

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Previous	HF5415.2 C427M 2015 Marketing analytics : a practitioner's guide to marketing analytics and research methods /	HF5415.2 C446H 2013 Hidden in plain sight : how to create extraordinary products for tomorrow's customers /	HF5415.2 C479I Interviewing groups and individuals in qualitative market research /	HF5415.2 C487B 2001 Basic marketing research /	HF5415.2 C487B 2004 Basic marketing research /	HF5415.2 C487B 2004 Basic marketing research /	HF5415.2 C487M 1991 Marketing research : methodological foundations	Next

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