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Direct marketing in practice / Brian Thomas and Matthew Housden

By: Contributor(s): Material type: TextTextSeries: The Chartered Institute of Marketing/Butterworth-Heinemann marketing seriesPublication details: Oxford : Butterworth-Heinemann, 2002Description: 348 p. : illISBN:
  • 0750624280
Subject(s): LOC classification:
  • HF5415.126 T465D
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"Published in association with The Chartered Institute of Marketing"

Includes bibliographical references and index

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