Total relationship marketing : marketing strategy moving from the 4Ps -- product, price, promotion, place -- of traditional marketing management to the 30Rs -- the thirty relationships -- of a new marketing paradigm / Evert Gummesson

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Material type: Text

TextPublication details: Oxford : Butterworth-Heinemann, 2002Edition: 2nd edDescription: 350 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415.55 G855T 2002 (Browse shelf(Opens below))	Available	200310290067

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Includes bibliographical references and index

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