Marketing logistics / Martin Christopher and Helen Peck

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Material type: Text

TextPublication details: Amsterdam : Butterworth-Heinemann, 2003Edition: 2nd edDescription: 158 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415.13 C474M 2003 (Browse shelf(Opens below))	Available	200310290045

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Previous	HF5415.13 C466S 2004 Supply chain management : strategy, planning, and operations /	HF5415.13 C466S 2016 Supply chain management : strategy, planning, and operation /	HF5415.13 C466S 2016 Supply chain management : strategy, planning, and operation /	HF5415.13 C474M 2003 Marketing logistics /	HF5415.13 C474M 2003 Marketing logistics /	HF5415.13 C527C The co-marketing solution : strategic marketing through better branding, improved trade relationships, superior promotions, effective fact-based selling, accurate ROI analyses of trade spending	HF5415.13 C527C The co-marketing solution : strategic marketing through better branding, improved trade relationships, superior promotions, effective fact-based selling, accurate ROI analyses of trade spending	Next

Includes bibliographical references and index

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