Essentials of marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel

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TextPublication details: Australia : South-Western College/Thomson Learning, c2001Edition: 2nd edDescription: 579 p. : col. illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415 L352E 2001 (Browse shelf(Opens below))	Available	200309050069

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Previous	HF5415 K852M Marketing as strategy : understanding the CEO's agenda for driving growth and innovation /	HF5415 K877C 2014 Contemporary marketing /	HF5415 K877M 1981 Marketing	HF5415 L352E 2001 Essentials of marketing /	HF5415 L352E 2003 Essentials of marketing /	HF5415 L352E 2006 Essentials of marketing /	HF5415 L352M 1998 Marketing	Next

Includes bibliographical references and indexes

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