Strategic marketing / David W. Cravens

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TextSeries: Irwin series in marketingPublication details: Burr Ridge, Ill. : Irwin, c1994Edition: 4th edDescription: 811 p. : ill. (some col.)ISBN:

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Previous	HF5415.135 ช678ก เกมการตลาด : กลยุทธ์และเทคนิคแห่งความสำเร็จของบริษัทชั้นนำของโลก = The Marketing game : how the world's best companies play to win /	HF5415.135 ช678ก เกมการตลาด : กลยุทธ์และเทคนิคแห่งความสำเร็จของบริษัทชั้นนำของโลก = The Marketing game : how the world's best companies play to win /	HF5415.135 ช678ก เกมการตลาด : กลยุทธ์และเทคนิคแห่งความสำเร็จของบริษัทชั้นนำของโลก = The Marketing game : how the world's best companies play to win /	HF5415.135 C728S 1994 Strategic marketing /	HF5415.135 C728S 1997 Strategic marketing	HF5415.135 C728S 2000 Strategic marketing /	HF5415.135 C728S 2003 Strategic marketing /	Next

Includes bibliographical references and indexes

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