Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik

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TextPublication details: Australia : Thomson/South-Western, c2003Edition: 3rd edDescription: 773 p. : col. illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5821 O384A 2003 (Browse shelf(Opens below))	Available	200309180011

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Includes bibliographical references and indexes

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