Customer relationship management : integrating marketing strategy and information technology / William G. Zikmund, Raymond McLeod, Jr., Faye W. Gilbert

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Material type: Text

TextPublication details: Hoboken, N.J. : Wiley, c2003Description: 179 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415.55 Z545C (Browse shelf(Opens below))	Available	200310280053

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Previous	HF5415.55 V373R Relationship marketing : dialogue and networks in the e-commerce era /	HF5415.55 V373R Relationship marketing : dialogue and networks in the e-commerce era /	HF5415.55 W573F Festive : the art and design of promotional mailing /	HF5415.55 Z545C Customer relationship management : integrating marketing strategy and information technology /	HF5415.7 ก762น 2554 นโยบายการจัดจำหน่าย = Distribution policy /	HF 5415.7 ซ322ก การจัดการและออกแบบโซ่อุปทาน = Designing & managing the supply chain /	HF 5415.7 ซ322ก การจัดการและออกแบบโซ่อุปทาน = Designing & managing the supply chain /	Next

Includes bibliographical references and index

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