Clueless in marketing communications / May Lwin, Jim Aitchison

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Material type: Text

TextPublication details: Singapore : Pearson/Prentice Hall, 2003Description: 151 p. : ill. (some col.)ISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415.123 L846C (Browse shelf(Opens below))	Available	200405080053

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Previous	HF5415.123 J342I IMC : an integrated marketing communications exercise	HF5415.123 K444B Beyond buzz : the next generation of word-of-mouth marketing /	HF5415.123 L43E The eyes have it: how to market in an age of divergent consumers, media chaos and advertising anarchy /	HF5415.123 L846C Clueless in marketing communications /	HF5415.123 L846C Clueless in marketing communications /	HF5415.123 L846C Clueless in marketing communications /	HF5415.123 M374 Marketing communications classics : an international collection of classic and contemporary papers /	Next

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