Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy

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Material type: Text

TextPublication details: Boston, Mass. : Irwin/McGraw-Hill, c2000Edition: 8th edDescription: 592 p. : ill. (some col.) + 1 CD-ROMISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415 P477E 2000 (Browse shelf(Opens below))	Available	200406170007

Total holds: 0

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Previous	HF5415 N677H How to win in business : a guide to effective marketing	HF5415 P377S 2009 Strategic communications for nonprofit organizations : seven steps to creating a successful plan /	HF5415 P444M 2008 Marketing without advertising /	HF5415 P477E 2000 Essentials of marketing : a global-managerial approach /	HF5415 P477E 2000 Essentials of marketing : a global-managerial approach /	HF5415 P477E 2010 Essentials of marketing : a marketing strategy planning approach /	HF5415 P477E 2010 Essentials of marketing : a marketing strategy planning approach /	Next

Includes index

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