Basic marketing research : applications to contemporary issues / Naresh K. Malhotra

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Material type: Text

TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2002Description: 685 p. : ill. + 1 CD-ROMISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415.2 M343B (Browse shelf(Opens below))	Available	200407080121

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Previous	HF5415.2 M322M 2004 Marketing research essentials /	HF5415.2 M322M 2004 Marketing research essentials /	HF5415.2 M322M 2007 Marketing research /	HF5415.2 M343B Basic marketing research : applications to contemporary issues /	HF5415.2 M343B 2002 Basic marketing research : applications to contemporary issues /	HF5415.2 M343E 2015 Essentials of marketing research : a hands-on orientation /	HF5415.2 M343M Marketing research : an applied orientation	Next

Includes bibliographical references and indexes

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