IMC : using advertising and promotion to build brands / Tom Duncan

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Material type: Text

TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill/Irwin, c2002Description: 783 p. : ill. (some col.)ISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415.13 D862I (Browse shelf(Opens below))	Available	200407230128

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Includes bibliographical references and indexes

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