Basic marketing research : applications to contemporary issues / Naresh K. Malhotra

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Material type: Text

TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2002Edition: International edDescription: 685 p. : ill. + 1 CD-ROMISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415.2 M343B 2002 (Browse shelf(Opens below))	Available	200407280138

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Includes bibliographical references and indexes

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