Marketing management : a strategic decision-making approach / John W. Mullins ... [et al.]

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Material type: Text

TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill Irwin, c2005Edition: 5th ed. , international edDescription: 520 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.13 M374 2005 (Browse shelf(Opens below))	Available	200408260023

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Rev. ed. of: Marketing management : a strategic, decision-making approach / Harper W. Boyd, Jr. ... [et al.]

Includes bibliographical references and index

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