50+ marketing : marketing, communicating and selling to the over 50s generations / Jean-Paul Treguer

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Material type: Text

TextPublication details: New York, N.Y. : Palgrave, 2002Description: 172 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415 T733F (Browse shelf(Opens below))	Available	200409080075

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Previous	HF5415 S778M 2013 Marketing to the ageing consumer : the secrets to building an age-friendly business /	HF5415 T465S Strategic marketing and management	HF5415 T733F 50+ marketing : marketing, communicating and selling to the over 50s generations /	HF5415 T733F 50+ marketing : marketing, communicating and selling to the over 50s generations /	HF5415 T768D 2008 Differentiate or die : survival in our era of killer competition /	HF5415 W344M 1978 Marketing channels and institutions : selected readings	HF5415 W377B Buying behavior and marketing decisions	Next

Includes bibliographical references and index

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