Diversity in advertising : broadening the scope of research directions / edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5822 D583 (Browse shelf(Opens below))	Available	200410280027

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Previous	HF5822 B562M Media generations : media allocation in a consumer-controlled marketplace /	HF5822 C766A Advertising and consumer citizenship : gender, images and rights	HF5822 D583 Diversity in advertising : broadening the scope of research directions /	HF5822 D583 Diversity in advertising : broadening the scope of research directions /	HF5822 D864A The advertised mind : ground-breaking insights into how our brains respond to advertising /	HF5822 D864A The advertised mind : ground-breaking insights into how our brains respond to advertising /	HF5822 D873O One great insight is worth a thousand good ideas : an advertising hall-of-famer reveals the most powerful secret in business /	Next

Includes bibliographical references and indexes

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