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Product management / Donald R. Lehmann, Russell S. Winer
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw Hill, 2005Edition: 4th ed. , McGraw-Hill international edDescription: 494 p. : illISBN: - 0071238328
- HF 5415.15 L435P 2005
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| HF5415.15 K563P Packaging makeovers : graphic redesign for market change / | HF5415.15 L435P 2003 Product management / | HF5415.15 L435P 2003 Product management / | HF 5415.15 L435P 2005 Product management / | HF 5415.15 L435P 2005 Product management / | HF 5415.15 L435P 2005 Product management / | HF5415.15 L438B Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing / |
Includes bibliographical references and indexes
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