Marketing as strategy : understanding the CEO's agenda for driving growth and innovation / Nirmalya Kumar

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Material type: Text

TextPublication details: Boston, Mass. : Harvard Business School Press, c2004Description: 270 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415 K852M (Browse shelf(Opens below))	Available	200505120040

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Previous	HF5415 K674P 2006 Principles of marketing /	HF5415 K674P 2008 Principles of marketing /	HF5415 K674W 2014 Winning global markets : how businesses invest and prosper in the world's high-growth cities /	HF5415 K852M Marketing as strategy : understanding the CEO's agenda for driving growth and innovation /	HF5415 K877C 2014 Contemporary marketing /	HF5415 K877M 1981 Marketing	HF5415 L352E 2001 Essentials of marketing /	Next

Includes bibliographical references and index

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