Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr.

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Material type: Text

TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill, 2006Edition: 3rd ed. , international edDescription: 683 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415 D893B 2006 (Browse shelf(Opens below))	Available	200505170041

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Previous	HF5415 D785I Introduction to marketing concepts /	HF5415 D893B 2002 Business marketing : connecting strategy, relationships, and learning /	HF5415 D893B 2002 Business marketing : connecting strategy, relationships, and learning /	HF5415 D893B 2006 Business marketing : connecting strategy, relationships, and learning /	HF5415 E274C 2015 Copy, copy, copy : how to do smarter marketing by using other people's ideas /	HF5415 E323H High performance marketing : bringing method to the madness of marketing /	HF5415 E444I Introduction to modern marketing : an applied approach	Next

Includes bibliographical references and index

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