The art & science of interpreting market research evidence / D.V.L. Smith and J.H. Fletcher

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TextPublication details: Chichester : Wiley, c2004Description: 236 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.2 S647A (Browse shelf(Opens below))	Available	200506150041

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Previous	HF5415.2 P696H 2012 The handbook of online and social media research : tools and techniques for market researchers /	HF5415.2 Q344 Qualitative marketing research /	HF5415.2 S284M Marketing intelligence : discover what your customers really want and what your competitors are up to	HF5415.2 S647A The art & science of interpreting market research evidence /	HF5415.2 S647A The art & science of interpreting market research evidence /	HF5415.2 T844M 1984 Marketing research : measurement and method : a text with cases /	HF5415.2 U523W Why we buy : the science of shopping /	Next

Includes bibliographical references and index

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