Citizen brand : 10 commandments for transforming brands in a consumer democracy / Marc Gobe

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Material type: Text

TextPublication details: New York, N.Y. : Allworth Press, c2002Description: 249 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HD69 .B7 G623C (Browse shelf(Opens below))	Available	200506210060

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Includes bibliographical references and index

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