The 22 immutable laws of branding : how to build a product or service into a world-class brand / Al Ries and Laura Ries

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TextPublication details: [New York, N.Y.] : CollinsBusiness, c2002Edition: 1st Collins Business edDescription: 255 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HD69 .B7 R537T 2002 (Browse shelf(Opens below))	Available	200901220014

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"This edition combines The 22 immutable laws of branding and The 11 immutable laws of Internet branding, with added illustrations and text"

Includes index

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