Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik

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TextPublication details: Australia : Thomson/South-Western, c2006Edition: 4th ed. , international student edDescription: 781 p. : col. illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5821 O384A 2006 (Browse shelf(Opens below))	Available	200606020084

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Includes bibliographical references and indexes

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