The rise of consumer power : adopting the right marketing communication strategies / Schuster, Camille P.

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Material type: Text

TextPublication details: Singapore : Pearson/Prentice Hall, 2004Description: 132 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.123 S387R (Browse shelf(Opens below))	Available	200610050057

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Includes bibliographical references and indexes

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