Strategic advertising management / Larry Percy, Richard Elliott

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Material type: Text

TextPublication details: Oxford : Oxford Univ. Press, c2005Edition: 2nd edDescription: 335 p. : ill. (some col.)ISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5438.5 P472S 2005 (Browse shelf(Opens below))	Available	200702010017

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Previous	HF5438.5 K664S Sales promotion design	HF5438.5 M844P 2014 Promotional marketing : how to create, implement and integrate campaigns that really work /	HF5438.5 M844S 2008 Sales promotion : how to create, implement & integrate campaigns that really work /	HF5438.5 P472S 2005 Strategic advertising management /	HF5438.5 P472S 2005 Strategic advertising management /	HF 5438.5 P472S 2012 Strategic advertising management /	HF 5438.5 P472S 2012 Strategic advertising management /	Next

Includes bibliographical references and index

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