Marketing management : text and cases / Robert J. Dolan

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Material type: Text

TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill Irwin, c2002Edition: International edDescription: 498 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415.13 D642M 2002 (Browse shelf(Opens below))	Available	200702140013

Total holds: 0

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Previous	HF5415.13 D522M The marketing planning workbook : effective marketing for marketing managers	HF5415.13 D524M Marketing management /	HF5415.13 D524M 1994 Marketing management /	HF5415.13 D642M 2002 Marketing management : text and cases /	HF5415.13 D673M Marketing for the small manufacturer : how to turn the disadvantages of being small into big business advantage	HF5415.13 D826M Marketing management : a value-creation process /	HF5415.13 D826M Marketing management : a value-creation process /	Next

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