Brandsimple : how the best brands keep it simple and succeed / Allen P. Adamson

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Material type: Text

TextPublication details: New York, N.Y. : Palgrave Macmillan, 2006Description: 230 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HD69 .B7 A325B (Browse shelf(Opens below))	Available	200802020024

Total holds: 0

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Previous	HD69 .B7 A243M Managing brand equity : capitalizing on the value of a brand name /	HD69 .B7 A243M Managing brand equity : capitalizing on the value of a brand name /	HD69 .B7 A325B Brandsimple : how the best brands keep it simple and succeed /	HD69 .B7 A325B Brandsimple : how the best brands keep it simple and succeed /	HD69 .B7 A536B 2005 Brand new justice : how branding places and products can help the developing world /	HD69 .B7 A536B 2005 Brand new justice : how branding places and products can help the developing world /	HD69 .B7 A784B Brands : meaning and value in media culture /	Next

Includes index

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