Advertising media planning : a brand management approach / Larry D. Kelley and Donald W. Jugenheimer

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Material type: Text

TextPublication details: Armonk, N.Y. : M.E. Sharpe, c2004Description: 144 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5826.5 K444A (Browse shelf(Opens below))	Available	200704240008

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Includes bibliographical references and index

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