Marketing in the public sector : a roadmap for improved performance / Philip Kotler, Nancy Lee

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Material type: Text

TextPublication details: Upper Saddle River, N.J. : Wharton School, c2007Description: 332 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	JF1525 .P67 K674M (Browse shelf(Opens below))	Available	200706280146

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Includes bibliographical references and index

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