Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens

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Material type: Text

TextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2006Edition: 4th ed. , Pearson international edDescription: 932 p. : col. illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	TX911.3 .M3 K674M 2006 (Browse shelf(Opens below))	Available	200805300005

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Includes bibliographical references and index

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