Marketing scales handbook : a compilation of multi-item measures for consumer behavior & advertising. Volume IV / Gordon C. Bruner II, Paul J. Hensel, Karen E. James

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.3 B786M (Browse shelf(Opens below))	Available	200707260010

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Includes bibliographical references and indexes

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