Innovative marketing communications : strategies for the events industry / Guy Masterman, Emma H. Wood

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Material type: Text

TextSeries: Events management seriesPublication details: Amsterdam : Elsevier, 2006Description: 322 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	GT3405 M377I (Browse shelf(Opens below))	Available	200706070009
Books	BU Library and Learning Space	Books	Book Shelves	GT3405 M377I (Browse shelf(Opens below))	Available	200706070008

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Previous	GT3405 L867E 2019 Event sponsorship and fundraising : an advanced guide /	GT3405 M322E 2014 Event sponsorship /	GT3405 M377I Innovative marketing communications : strategies for the events industry /	GT3405 M377I Innovative marketing communications : strategies for the events industry /	GT3405 M377T 2016 Technology and events : how to create engaging events /	GT3405 O866E Events feasibility and development : from strategy to operations /	GT3405 O866E Events feasibility and development : from strategy to operations /	Next

Includes bibliographical references and indexes

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