Social communication in advertising : consumption in the mediated marketplace / William Leiss ... [et al.]

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Material type: Text

TextPublication details: New York, N.Y. : Routledge, 2005Edition: 3rd ed. , rev. by Jacqueline BotterillDescription: 683 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF 5821 S624 2005 (Browse shelf(Opens below))	Available	200706220081

Total holds: 0

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Previous	HF5821 O384A 2009 Advertising and integrated brand promotion /	HF5821 S384E 1988 Essentials of advertising strategy	HF5821 S533L 2013 Loveworks : how the world's top marketers make emotional connections to win in the marketplace /	HF 5821 S624 2005 Social communication in advertising : consumption in the mediated marketplace /	HF5821 W444A 1984 Advertising	HF5822 ห353ป เปิดอกนักโฆษณา	HF5822 ห353ป เปิดอกนักโฆษณา	Next

Includes bibliographical references and index

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